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When Football Hospitality Drives Stadium Construction

Rebecca Fells

Rebecca Fells


Football Corporate hospitality from DTB

Chelsea Football Club is giving the sports world a tiny glimpse of what goes into making important decisions about stadium construction. Officials close to the club have been saying recently that Chelsea needs a new stadium – a larger stadium – if they are to compete aggressively in the Premier League. They are obviously speaking about financial competition rather than what happens on the pitch. And truth be known, financial competition is very much linked to football hospitality.

The world of corporate hospitality encompasses an extensive variety of events ranging from sport to live theatre to high fashion. Here in the UK, football hospitality is among the most lucrative options. DTB sells a tremendous volume of hospitality packages through our partnerships with Chelsea, Arsenal, Liverpool, Manchester City, Manchester United, Tottenham Hotspur, and West Ham. The profits from those sales help their respective teams meet financial obligations.

In defending its need for a new stadium, Chelsea points to Arsenal as an example. That team's home, Emirates Stadium, will more than pay for itself over time with the lucrative corporate hospitality space it offers. Chelsea wants to do the same thing. The club is working on plans for a 60,000-seat stadium utilising the same grounds they now play at. The amount of space in the plan could accommodate as many as 80,000 seats, but the club wants extra space to boost corporate hospitality opportunities.

Club owners and their advisors believe the extra corporate hospitality space will make the new stadium more than affordable. Now the decision seems to be in the hands of the team's fans. They have blocked previous attempts to relocate the stadium, but they may be amenable to a new stadium on the current site at Stamford Bridge. It will be interesting to see what happens.

Football Draws the Fans

It may seem odd to allow corporate hospitality to be an important factor in new stadium construction. However, it is what it is. Football draws the fans who ultimately pay the club's bills and generate profits for owners. If making more football hospitality opportunities available through companies such as DTB are necessary for a club to maintain long-term viability then that is the direction things will move. We expect that to be the case with Chelsea.

DTB is very happy to offer football hospitality to our clients. Football is not only the most popular sport in the world, it is also one of the most popular choices among companies who regularly participate in corporate hospitality. Football matches are exciting, affordable, entertaining, and open to friendly rivalries that can enhance business relationships.

We offer multiple football hospitality packages at all of the venues listed above. Packages may be different from one venue to the next, depending on what each one offers, but we can promise you the best prices and the best experience possible. It is all part of our commitment to providing our clients with the finest corporate hospitality in Europe.

Should Chelsea go ahead with their new stadium, you can bet DTB will be there with new football hospitality packages that take advantage of the new space. If they decide not to move forward, we would still work with the club using the currently available space. You win either way.


1.Financial Times –

Football Stadium Hospitality

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