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How Hospitality Events Benefit the Small Business

Rebecca Fells

Rebecca Fells


Many businesses can instantly see the advantages of treating their clients to special events but others may need a little bit of persuasion. Smaller companies, for example, may not realise the wealth of opportunity that exists for their business simply by hosting their own hospitality event or by purchasing tickets for a major event and inviting clients to attend.

Small business owners are often worried about splashing the cash for fear they will get nothing in return. These companies generally have tighter budgets than the big companies do and hospitality expenses are not for them. However, the truth of the matter is that these special events can help small businesses reap rewards as well as provide numerous benefits. Below are just a few of the reasons small companies should consider treating their important clients to special events.


The office can be too formal a setting for some people, and it is often the case that the biggest deals are sealed in informal surroundings. Trying to get a deal done within the confines of four walls can be difficult, especially with all parties focused only on the deal at hand. With a hospitality event, everyone is instantly more relaxed. This can be a huge help in developing relationships with current or potential clients as well.

Creates a Lasting Impression

Treating important clients to special events shows them that you are serious about doing business, and it is an excellent way to create a positive impression too. Most business relationships develop from personal ones, and the relaxed setting of a hospitality event makes it easier to get to know each other.

Creates a Shared Experience

A shared experience between two parties can often be enough to cement a business relationship. A good business relationship with your clients will typically result in more business coming your way. If your clients are comfortable with you and your business, they will be less likely to take their business elsewhere.

Using DTB

DTB is one of the UK’s leading hospitality and event management companies, and we pride ourselves on our ability to provide top quality packages for our customers through which they can impress their clients. Whether you need tickets to sold-out events or want to create your own bespoke packages, our dedicated account managers are here to help. We offer competitive pricing and excellent service to ensure our customers are satisfied every time.

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