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How Corporate Hospitality Is Still Relevant

Harry Francis

Harry Francis

15-Mar-2019

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Corporate hospitality has long been regarded as the most effective way to build long-term relationships with clients, investors and business associates. In an increasingly digital world, corporate hospitality provides the essential face-to-face interaction required for on-going business relationships.

With time constraints making it difficult to get face time with particular investors or clients, corporate hospitality is a great way to ensure attendance. Whilst potential invitees may struggle to schedule a meeting or have to cancel at the last-minute, they’re less likely to do so when you’re inviting them to the biggest sporting matches and music events of the year.

Meeting Clients In An Informal Setting

Hospitality events give you the opportunity to meet with clients in an informal setting, which is quite different to the usual workplace environment. Although professionalism is maintained at all times, liaising with clients informally means you can get to know them far better than you would otherwise.

In addition to this, an informal setting, such as VIP hospitality lounge or private box, encourages people to talk more openly and more freely than they would in a business meeting. This provides you with the chance to understand your client and their objectives in greater depth and can help to solidify the existing business relationship you have with them.

Networking With New Clients

If you’re trying to land a new contract or sign a new client, you’ll already know how difficult it can be to secure the deal. Sometimes it can take weeks or months to get the right person on the phone and setting up a face-to-face meeting can take even longer. Incentivising a potential new client to meet with you can be tough, but hospitality events make this task far easier.

As well as inviting potential clients to attend hospitality events, simply attending these types of events will give you the opportunity to network with other attendees. As top businesspeople and industry leaders regularly attend hospitality events, booking a hospitality package will put you in the same environment as these people and give you the opportunity to get to know them. With the right connections, you may find it easier to land the deals you want to and progress your business and career.

Get To Know Your Colleagues

Businesses are committed to team-building and forging a good working relationship with your colleagues is crucial. Team or company events are a great way to foster a sense of camaraderie and they also ensure staff feel valued and appreciated.

With so many events to choose from throughout the year, there are plenty of ways to reward members of staff and encourage colleagues to socialise out of working hours. As a result, teams become integrated more quickly and company loyalty can increase too.

To find out more about major upcoming events and hospitality packages, contact us at DTB today.

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