Corporate hospitality can be awkward for sports teams trying to balance loyalty to fans against the need to maximise revenue. That being said, it's refreshing
when a team figures out ways to make everyone happy and boost the team at the same time. Such is the case with Everton FC in Liverpool.
Everton recently brought on a new head of corporate hospitality with plenty of experience in the business. Oliver Wright joins the team after spending the last 2.5 years transforming the corporate hospitality programme at Leicester City; Wright has also spent time with Manchester United and UEFA in Geneva.
Under Wright's leadership, Everton has decided to freeze corporate hospitality rates for the 2016-17 season. The goal of the club is to make Everton's corporate hospitality the best in the North West. They believe there is plenty of room for expansion in the corporate hospitality market, which, in turn, would mean increased revenue to create a more fan-friendly experience all the way around.
Wright has already proved that he knows what it takes to create a world-class corporate hospitality programme. When he first joined Leicester City, the team only had 28 paying corporate hospitality customers. By the time he left to join Everton, that number had grown to 825.
Corporate Hospitality Good for Everyone
We are absolutely thrilled when clubs and venues make a concerted effort to be more friendly to corporate hospitality. As a leading provider of hospitality packages, we have first-hand knowledge of how much good a well-developed hospitality strategy can do for a team, its fans, and the local community.
Corporate hospitality benefits teams by helping them to create a strong brand that the community can rally around. It benefits the fans by generating additional revenue that keeps match day ticket prices in check. It helps communities by helping to create events everyone can be proud of.
We are looking forward to the 2016-17 football season and all of the excellent hospitality packages we have on offer. It's going to be another exciting season packed with plenty of action and multiple opportunities for our guests to entertain their friends, clients and family members. If you're interested in learning more about our football hospitality, feel free to contact us at your leisure. We work with the best clubs across the country.
- Liverpool Echo – http://www.liverpoolecho.co.uk/news/business/everton-fc-freezes-corporate-hospitality-11036408
Return to DTB Blog